Might Meta be getting ready to launch a Prada model of its Meta AI glasses? That’s the hypothesis after Mark Zuckerberg and his spouse, Priscilla, have been noticed sitting within the entrance row of Prada’s Fall/Winter 2026 Vogue Week present in Milan on Thursday. The social media exec was seen chatting along with his seatmate, Lorenzo Bertelli, Prada’s chief merchandising officer and son of head designer Miuccia Prada.
Whereas Zuckerberg has been working to shine his picture in recent times, together with with upgraded threads, it’s possible that he wasn’t at Prada for the style, however quite due to an upcoming collaboration with the model.
CNBC reported final summer season that Prada AI glasses have been within the works, amongst others. Nonetheless, Meta has but to publicly announce such a deal. (The corporate has not but responded to a request for remark about Zuckerberg’s presence in Milan.)
EssilorLuxottica, the French-Italian eyewear model and Ray-Ban maker, has been working with Meta on these high-tech units since their debut, initially below the Ray-Ban Tales model. This month, the corporate introduced it offered over 7 million AI glasses in 2025, up from 2 million within the prior 12 months. These gross sales included each Ray-Ban Meta and Oakley Meta glasses, the latter designed extra for the athletic sorts.
Now, it appears, Prada AI glasses may very well be subsequent, on condition that Prada and EssilorLuxottica already renewed their licensing deal for eyewear below the Prada and Miu Miu manufacturers for the following ten years. (The prevailing settlement, which expired on December 31, 2025, was later prolonged by December 31, 2030, with the supply for renewal till December 31, 2035.)
Prada AI glasses might give Meta a foothold within the high-fashion market, a distinct segment that its Oakleys and Ray-Bans don’t but fill. Establishing the glasses as a luxurious image might additionally profit Meta’s model general.
Nonetheless, there are some considerations that AI glasses aren’t the suitable match for a world that’s seeing an elevated client backlash towards surveillance units, which have just lately led individuals to rip out their Ring doorbells and smash Flock cameras. This shift might see Meta reconsidering whether or not it should add facial-recognition options to its glasses, as The New York Instances just lately reported. The information drew criticism for what had in any other case been a modestly profitable tech product and has even prompted one developer to construct an app that can warn you if somebody is sporting the AI glasses close to you.
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June 9, 2026
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