This yr marks the thirtieth anniversary of the Pokémon assortment, and a model new star-studded Great Bowl advert that features a duet with Jigglypuff and Girl Gaga has kicked off the celebrations. The commercial featured completely different celebrities, like comedian Trevor Noah, Blackpink singer Jisoo, On no account Have I Ever actor Maitreyi Ramakrishnan, and further discussing their favorite Pokémon.
Pokémon Day — the franchise’s official birthday — is just throughout the nook on Feb. 27, and followers have been speculating on what sort of bulletins it’ll convey. 2026 is already shaping as a lot as be an thrilling yr for the fandom, with Pokémon Lego items in retailer later this month, and life-sim Pokémon Pokopia arriving in March. Completely different bulletins, like a launch date for Pokémon Champions, are practically truly on the horizon, nonetheless with such a milestone birthday, it’s attainable the company has some specific surprises up its sleeve.
The commercial serves as a result of the launch of a model new yearlong “What’s Your Favorite?” advertising marketing campaign. After a shocking duet between Girl Gaga and Jigglypuff (the singer’s favorite), the economic’s stars all shared their very personal favorite Pokémon, which have been as follows:
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- Jisoo – Eevee
- Lamine Yamal – Zygarde
- Charles Leclerc – Arcanine
- Youthful Miko – Gengar
- Maitreyi Ramakrishnan – Luxray
It’s talked about that every Pokémon is someone’s favorite, and that’s merely what the event is all about. “It’s a question that sparks passionate dialogue and reminds followers that no matter who they’re, there is a Pokémon for them,” talked about Kenji Okubo, president of The Pokémon Agency Worldwide, in a press launch. Okubo mentioned that 2026 may very well be “a yr packed filled with fan-focused celebrations,” beginning with a model new Pokémon Go perform. As of Feb. 8, Pokémon Go avid gamers can add their favorite Pokémon into images, and are impressed to share them on-line with the hashtag #Pokemon30.
Day Out and Evening time Out events are moreover inside the works, the place, in accordance with The Pokémon Agency, “Trainers could have the flexibility to take pleasure in different fan-focused experiences that encourage the larger neighborhood to come back again collectively in precise life.” Day Out events will consider family-friendly actions, whereas Evening time Out events are geared in direction of older followers. At current, there isn’t any completely different particulars in regards to the timing or location of these events.
Girl Gaga’s involvement inside the newest advertising marketing campaign does elevate questions on her involvement in a further extended Pokémon promotion all yr lengthy — it might not be the first time the company has paired up with a pop star to have enjoyable. For the franchise’s twenty fifth anniversary, Katy Perry partnered with The Pokémon Agency to launch a model new single and music video with Pikachu. This was half of a much bigger endeavor, Pokémon 25: The Album, which moreover had contributions from artists like Submit Malone and Vince Staples. Irrespective of whether or not or not there’s further Girl Gaga (feat. Jigglypuff) eventually, 2026 is ramping as a lot as be a very memorable yr for followers.
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