In 2023, my writer provided me $5 million to put in writing my subsequent ebook.
I mentioned no.
From 2016 to 2022, I used to be in full-blown creator mode. Writing, touring, selling. It felt like one unending deadline—and by the top of it, I used to be utterly burnt out.
By 2022, I felt drawn again to entrepreneurship. The creator area had modified dramatically. AI was rising. Every little thing was shifting quick—and writing a ebook swiftly felt just like the slowest, least related factor I might do.
The issue was, I used to be nonetheless on the hook for one more ebook. A giant one. With a large payday.
I had an inconceivable resolution to make: Flip down the cash and work on what I would like? Or take the cash and spend the subsequent yr or two cashing the checks?
My agent warned me:
“In the event you don’t write this ebook, there’s an excellent likelihood they’ll cancel the contract. You’ll lose the $5 million. And also you’ll need to return the $1.25 million they already paid you.”
Let me inform you: It doesn’t really feel good to present $1.25 million again to any individual after they’ve given it to you.
However I knew the ebook wasn’t the transfer. By this level, I had discovered the laborious approach: while you take cash over that means, you simply burn your self out and find yourself producing a worse end result.
So this time, I listened to my intestine.
I turned down the cash.
I gave again the advance.
And ultimately I began constructing what would change into my new enterprise: Goal.
If you’re clear on what issues to you, selections have a approach of creating themselves. And this was no totally different.
For me, that meant fixing the issue I’d been obsessive about for years:
How do you make deep, customized development accessible to everybody—no matter time, revenue, or entry?
With Goal, that’s what we constructed.
I’m positive I’ll write one other ebook sooner or later. When it’s the suitable time. For the suitable motive. Hell—once I really feel the aim behind it.
However proper now, constructing Goal is what I truly give a sh*t about.
And I can’t ignore that.
You’ll be able to strive Goal totally free to see if you happen to like what I gave up $5 million and 52 weekends to work on.
However I’ll additionally go away you with this query: What’s one alternative you already know it’s essential stroll away from, even when it prices you?
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