Nothing opens its first retail retailer in India

Nothing, the {hardware} firm backed by Tiger World, is opening its first retail retailer in India, its largest market. The shop is situated in Bengaluru, the place the corporate says a big chunk of its consumer base is concentrated.

The brand new, two-story location will showcase Nothing’s merchandise and different tasks. Prospects may even be capable to purchase {hardware} merchandise and different merchandise from the shop and have choose objects personalized.

“We needed to create a enjoyable area,” the corporate’s co-founder and CEO Carl Pei stated. “It’s type of impressed by all of the components which can be associated to the model. As an example, the manufacturing unit: should you purchase a product, there’s like a manufacturing line the place the product comes out. We additionally present machines the place telephones undergo testing, like USB port testing or water resistance testing. So we simply needed to convey that world collectively.”

The shop will characteristic merchandise from each Nothing and CMF, its funds model, which it spun off final 12 months. Notably, CMF is headquartered in India and has a three way partnership with native Indian ODM (authentic design producer), Optiemus.

Pei talked about that each manufacturers are differentiated by way of the merchandise they provide, which fall into totally different value ranges, in addition to the audiences they aim.

“Nothing is extra area of interest with the next value. CMF is extra [targeted toward] mass [market]. You recognize it’s mass, however it’s not simply off-the-shelf rebrand merchandise that often [appear] on this value level. They’re additionally merchandise that we put lots of care into,” he stated.

India has been Nothing’s strongest market, with over 2% of the smartphone market share, the analysis agency IDC instructed TechCrunch final 12 months. It additionally famous that Nothing was the fastest-growing model within the nation in Q2 2025, with 85% progress in shipments year-over-year.

Different {hardware} makers are constructing aspirational retail shops in India, too. As an example, Apple is ready to open its sixth retailer within the nation this month, located in Borivali, a suburb of Mumbai.

That is the primary Nothing retailer outdoors of London, the place the corporate is headquartered. The startup stated that it plans to open two extra shops in Tokyo and New York, however didn’t present timelines for the openings.

The corporate raised $200 million in Collection C funding at a $1.3 billion valuation final 12 months, led by Tiger World, together with traders like GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. Nothing has raised $450 million up to now.