Dry Shampoo Is the Secret to This Completely Messy NYFW Hair

LoveShackFancy is thought for its signature beachy glamour and joyously female aesthetic, however the model’s Spring 2026 assortment, deputing at New York Style Week, is including a component of nuance. “This season, we’re transferring away from the signature ‘seaside glam’ and stepping right into a temper that’s extra sultry and romantic,” head hairstylist Brent Lawler tells us solely. “The look is centered on a cohesive, lived-in texture that tells a narrative.”

“It’s the LoveShackFancy lady who loves a celebration, however equally loves her poetry—the type of lady who wakes up within the morning with the bow that she had on final night time and places a ballet flat on whereas operating out the door to get a espresso. It’s messy, nevertheless it’s not soiled,” says Lawler, noting that Batiste’s dry shampoo was the right product to assist strike this delicate steadiness. “Her hair has vitality and nonetheless feels stunning with a type of lived-in texture, and that’s why it’s the right dry shampoo look.”

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How To Get the Look

Upon arrival, Lawler ideas the fashions’ heads over and places Batiste Authentic Powder Dry Shampoo ($17) into their roots to refresh hair and add substantial quantity. For brunettes, he opts for Batiste Authentic Powder Darkish Dry Shampoo ($17). To assist add texture and obtain that lived-in look, he makes use of an additional large curling iron—Bio Ionic Lengthy Barrel Curling Iron 1.5 inch ($163)—to focus on areas that want only a tiny bend—no structured curls in sight.

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Utilizing Goody Ponytail Holders ($11) in the identical shade because the fashions’ hair, Lawler grabs items, pulls them right into a ponytail and secures the tie about 2 inches larger than the place the ultimate look ought to sit. “As soon as secured, gently drag the hair tie down. This creates an exquisite, free texture on the crown and provides the bottom that ‘slept-in’ romantic really feel,” he says.

“That is the key to the look. It’s not a standard braid or a fishtail, however a collection of folds. Take three items of hair: one from either side and one from the center. Cross them over one another loosely. As you’re employed, pull the sections outward to create width,” directs Lawler. “The consequence ought to appear to be a braid that has began to unravel and ‘drop’ all through the night time.” Lastly, Lawler goes again in with some extra Batiste Authentic Powder Dry Shampoo, concentrating on the roots and ends and including only a contact to the mid-lengths. He recommends “rolling and pushing the powder into the ends so that you get separation, texture and all these stunning flyaway romantic bits.”